Category Archives: CNBC European Business Magazine

Nerves Of Steel

As the global downturn tightens its grip, John Rumsey looks at how Brazil is placed to weather the financial storm Just a few months ago, Brazil was patting itself on the back for having side-stepped the worst of the global … Continue reading

Posted in Articles, CNBC European Business Magazine | Leave a comment

Spin City

Always the bridesmaid, São Paulo now wants to shine, but it will take more than just good PR, says John Rumsey Overshadowed by its more glamorous neighbour, São Paulo has often struggled to assert an image. Rio, with its iconic … Continue reading

Posted in Articles, CNBC European Business Magazine | Leave a comment

Brazil

It

Posted in Articles, CNBC European Business Magazine | Leave a comment

Brazil

It’s the rebranding success story, so what’s next for the once humble Havaianas, asks John Rumsey? On an underground space designed by a leading architect on the ritziest street in Latin America’s most fashion-conscious city is a brand-new store. It’s … Continue reading

Posted in Articles, CNBC European Business Magazine | Leave a comment