CEO Joaquim Levy is pushing the No. 3 Brazilian fund manager into credit and equities and closing the gap with rivals Banco do Brasil and Itaú
Joaquim Levy likes to compare running Bradesco Asset Management, Brazil's third largest investment manager, to the business of making cars. "You have a base chassis," the CEO says, "but you tweak the product - say, with tougher suspension or a more sporty exterior - to produce different products in an efficient, cost-effective way."
An unusual analogy, perhaps, but for a polymath like Levy, who earned a bacherlor's degree in naval architecture before getting a Ph.D. in economics from the University of Chicago, it comes naturally.
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