KNOWLEDGE@WHARTON: Brazil and its growing labor pains

Brazil is facing a paradox. Rapid wage rises and record low unemployment are boosting the country’s middle class and stimulating a consumer boom. But these same wage rises are a major factor in the damage being wrought to manufacturing.

A shrinking industrial base is starting to raise awkward questions such as could Brazil face Dutch disease, where an economy becomes lopsided with commodities exports driving up the currency and reducing overall competitiveness, says Luiz Felipe Monteiro, assistant professor in the management department at Wharton University. It’s much too early to draw that conclusion, but it is a possible outcome, he believes.

Industry chiefs have been complaining vociferously. Benjamin Steinbruch, head of Brazil’s steel group CSN, and former head of the powerful Federation of Industries of the State of São Paulo (FIESP) recently noted that it’s cheaper to make steel in high-cost Germany than in Brazil.

Industry’s contribution to GDP has wilted. It has fallen to 14.6% of the economy, the lowest level since 1956, from a high of close to 30% in the mid 1980s, according to the Brazilian Institute of Geography and Statistics (IBGE), part of the Ministry of Planning, Budget and Management. That means Brazilian industry is failing to cash in on a consumer boom that is seeing spending rise across the board.

There are a nexus of issues hurting industry of which wages only one, but it is the one area over which industrialists have most control. FIESP also points to the high real, hefty interest rates, weak logistics and especially elevated taxes, particularly those imposed on labor, as bugbears.

Its lobbying has paid off in the first two areas and the government is trying to improve logistics although this will take time. The Central Bank has slashed interest rates by 3.5% to 9% since August of last year and indicated more cuts are possible. Real rates are now coming down towards a reasonable 3%. Those interest rate cuts and a series of capital controls have helped dampen the Brazilian currency by discouraging investments in fixed-income markets. The real has fallen nearly 20% since one year ago from 1.57 to 1.85 against the US dollar. President Dilma Rousseff is also increasingly using protectionist measures, such as scrapping a deal with Mexico for free trade in cars and parts.

If these areas are being addressed, wages and the related costs continue to soar.  Labor costs themselves are being driven by two factors: market forces and government policies.

Brazil has urgently needed higher minimum wages to correct wealth distribution what is one of the world’s most unequal societies. The minimum wage has been raised some eightfold over the 16 years from 1994 to 2010, says José Márcio Camargo, Professor at the Pontifical Catholic University in Rio de Janeiro. Increases are now mandated in a move introduced by former President Luiz Inácio Lula da Silva. The mechanism indexes the minimum wage at inflation, plus Brazilian GDP growth recorded two years previously, he notes. This locks in gains permanently and is irreversible leaving little on the table for owners of capital, analysts believes. The wage was raised again by a hefty 13% to R$622 at the start of this year thanks to GDP growth of 7.5% in 2010.

The minimum wage mechanism has a disproportionate effect on the economy because it is widely used as a benchmark for a host of other payments. According to Marcelo Neri, Professor at Fundação Getúlio Vargas (FGV), the minimum wage greatly effects municipalities, where pay levels are low, and is used to calculate about 60% of social security and insurance and non-contributory pensions, including for the disabled and elderly poor.

Rises in the minimum wage also have a cultural effect as middle class Brazilians tend to measure their salary as a multiple of it and are trying to keep up with these rises.

This year, average nominal salaries are expected to increase in Brazil 7.4%, 2.2% above the IMF’s predicted inflation rate of 5.2%, according to a survey undertaken by consultant ECA International.

Higher wages are responsible for expanding Brazil’s C class, those earning between R$1,064 and R$4,561 per month, which now accounts for 105.5m Brazilians, according to FGV. The average wage in Brazil was R$1,202 last year, according to the IBGE.

In a couple of years, a further 13m Brazilians are likely to join the C class, an increase of 12%. These are the very consumers that industry needs to sell to. Workers in this group are also increasingly seeking extra benefits such as health plans and payment towards education, say businessmen, creating further pressures.  

Meanwhile at the executive level, Brazil has become one of the most attractive places to be employed in the world. In Mercer’s widely-used global remuneration comparison survey, which analyses salaries of 807 executives in 40 countries working for leading companies with sales of at least $1bn, Brazil has the highest paid executives.

Brazilian company heads working for top international firms earn an average of R$5.16m compared to the overall survey average of R$2.17m. Heads of leading domestic Brazilian companies earn R$6.81m against an average of R$5.18m overall. The survey also found that Brazil has some of the most aggressive bonus practices in the world, which represent 68% of total remuneration compared to 55% for the world average.

There are few signs that this era of higher wages is coming to an end either with continued wage pressure at both the top and bottom end.

At middle and higher levels, a significant shortage of talent helps explain wage increases. According to the OECD, Brazil has one of the lowest levels of higher education in the industrialized world: just 11% of adults can boast tertiary-level qualifications. Not surprisingly, they find jobs easily and in this group 85.6% are employed, a substantially higher figure than the OECD average.

At the bottom, the mechanism to raise the minimum wage will not be altered through 2015, says Alessandra Ribeiro, head of economic analysis at consulting firm Tendências Consultoria in São Paulo. The Ministry of Planning is predicting further large wage increases: its latest Budgetary Directive Law, which outlines estimated spending, predicts that the minimum wage will be up at R$803.93 by 2015, a rise of 29.4% from today.

Meddling with the increases in minimum wage is political poison and there is almost no political opposition to the increase mechanism, which has very positive effects such as reducing inequality and stimulating consumption, says Camargo. Instead, there is pressure for flexibility to allow occasional top-ups, he notes.

The labor market is tight as evidenced by very low unemployment and very high levels of turnover, says Ribeiro.  Over the longer-term, unemployment has been falling steadily and was at 5.6% in February of this year compared to 12.6% at the end of 2002 although it has ticked up slightly since the end of the year when it reached a record low of 4.7%.

“Unemployment is close to its natural level. This is putting pressure on wages with companies having to pay to hire and pay to retain,” says Ribeiro.  Another feature of this super-heated jobs market is high turnover.

In construction, one of the most heated sectors in the economy, for example, there are stories of chaotic poaching, says Monteiro. Trucks from one company are going to rival’s sites to hire workers, offering an immediate rise and securing workers, he notes.

High wages are compounded by excessive social costs and high taxes. Direct and indirect taxation including social contributions as well as industrial taxes that can be levied all along the productive chain make Brazil a complex market for business to negotiate. Depending on the industry and size of the company, benefits can nearly double the cost of each worker, says Luiz Claudio, a partner in the project finance area of Ernst & Young Terco in Rio de Janeiro.

Monteiro, who meets many Brazilian CEOs and senior managers, says the issue of wages and shortage of talent has risen to the top of the agenda for these businessmen. “In the past, the questions used to be about the macroeconomic situation or inflation. Today, it’s all about wages and finding talent.”

The cost of labor is a significant factor in the low levels of competitiveness of Brazilian manufacturing, says Ribeiro. The large increase in salaries has not been accompanied by productivity gains and industry can’t pass on cost increases to consumers thanks to foreign competition.

This exposure to competition from overseas products is peculiar to manufactured goods.  The non-tradable service sector continues to grow fast, says Ribeiro.

Indeed, the growing middle class is increasingly setting up business in service, which is growing rapidly as a proportion of the economy. Brazilians starting up businesses in areas such as beauty (the country is the world’s third biggest spender on beauty products after the US and Japan), fast food outlets, and as car mechanics to serve Brazil’s massively growing fleet. Brazilian auto sales rose 2.9% to a record 3.4 million units in 2011, according to Automotive Vehicles Distribution National Federation (Fenabrave).

Equally, Brazil’s booming agrobusiness has ridden higher wages well. While wage costs have increased substantially the industry has been able to compensate by increasing production rapidly, for example through mechanization of harvesting. That is enabling agribusiness to outpace the rise in wages, says Ribeiro.

Manufacturing however, is bearing the full weight of higher wages and a higher currency and is at the mercy of globalization. According to the Brazilian Institute of Applied Economic Research (IPEA), part of the Secretariat of Strategic Affairs of the President, Brazil’s manufacturing industry has substantially lost productivity, calculated by dividing the number of hours worked by the number of workers. Over the last 30 years, productivity in Brazil has fallen 15%. That compares to a gain of 808% in China over the same period.

Already, close to 20% of industrial goods consumed in Brazil are produced outside the country, according to a study undertaken by the National Confederation of Industry (CNI). That is a record as is the 21.7% of foreign inputs that went into Brazilian manufactured goods in 2010.

Wages are going up even faster in US dollar terms thanks to the long-term appreciation of the real, which may be down over one year but is up over five- and 10-year periods while Brazil also has higher inflation than most of the developed world. Today, The Economist’s Big Mac index shows a burger in Brazil costs $5.68, 32% higher than the US average of $4.20.

Foreign direct investment (FDI) remains strong and hit a record of $66.7bn dollars in 2011, according to data from the Central Bank of Brazil, up from $48.5bn the previous year. But some see it slowing.

Ribeiro believes some overseas companies, particularly in manufacturing, are starting to think twice before jumping into Brazil. “A strong currency, high taxes, weak infrastructure and high wages and related labor costs are making it very expensive to produce in Brazil. This is leading  foreigners to consider other countries in the region. It’s happening,” she says.

In the absence of deep structural reform on taxation, labor practices and logistics, what can Brazil do to try and boost productivity?

One way might be to alleviate the labor shortage by allowing in skilled migrant workers. Recruiters report that they are inundated with resumes from Spanish and Portuguese nationals, but rarely hire them thanks to visa restrictions. The government has contemplated issuing more temporary work visas for foreign nationals, but this is another political hot potato and analysts are divided over whether it might really come to pass.

“You could increase the supply of labor by allowing in more overseas workers from Europe and the US; this would help the work shortage situation. But there is no political will for this,” says Ribeiro. Monteiro agrees that in the short-term it is hard to envisage flexibility from the government on this, but sees changes as inevitable in the longer-term because the education system will take years to produce the needed engineers, IT professionals, and administrative professionals.

It’s not only the government that is to blame for the sorry state of industry. Brazilian companies have failed to look at and adopt best practices from overseas and many are very behind on benchmarking, says Monteiro. Their Korean, Japanese and Chinese counterparts are very aware of international trends and strive to adopt them whereas companies in São Paulo tend to be very inward looking, he says.

Given the inflexibilities in Brazil and this tendency to naval gaze, Brazilian industry has reacted to its own demise by seeking protection and selected tax breaks, and has found a receptive ear. The further use of directed tax breaks for various sectors will continue, but the moves are likely to be piecemeal, thinks Ribeiro. “In our evaluation, there is no political will to carry out a more profound tax reform – this agenda does not exist. The policies are very specific,” she says. And there is only so much that can be done on interest rates without rekindling inflation.

It’s too early to write off Brazilian industry and the country remains one of the most feted investment destinations in emerging markets. But there are gnawing fears that a continued retreat of industry could lead to a lopsided economy, dominated by minerals and oil and gas that imports consumer goods.

“We’re not coming to Brazil to make losses,” said BMW’s manager for production in March, hinting that the company may not proceed with a new plant planned for Brazil. That reticence may be a sign of things to come.

About admin

I've been researching and writing on Brazilian financial markets, industry and economy since 2006 for a wide range of specialist media, consultancies and investors. Before that I spent over 10 years in London and New York writing for and editing magazines and journals dedicated to finance, investment and economics in developing markets, mostly for the Euromoney Institutional Investor group and Thomson Financial. Areas of coverage Below are samples of areas that I cover and some of the common themes that I investigate. Capital markets BM&FBovespa markets *capital raising trends: via equities (IPOs and secondary issuance), debt and loans *the asset management industry: legislation and coverage of the key hedge, pension and investment funds * corporate governance: how the regulator is seeking to strengthen best practice and limitations * debt markets: the nascent corporate markets, attempts to boost liquidity and new insturments. * private equity market: why this market has been so successful, who’s involved. *electronic, high frequency trading and alternative trading platforms: what does the future hold? Banking *credit: the growth of consumer and business credit and competition between banks and models *Public versus private: the role and market share of public and private sector banks and the politicization of the industry * internationalization: which Brazilian banks are expanding overseas and where * investment banking: the growth of the domestic market and who’s winning which mandates *regional banks and development banks: what role they play in the industry and how they compete Mining *licensing: the complex process of obtaining environmental, water, land and operating licenses at a state and federal level. * capacity: the feasibility and sustainability of capacity increases * financing: how miners are raising finance in Brazil and abroad *competition: the interplay Vale, MMX and junior miners *logistics: rail, road and port connections Oil and gas: the fund raising issues related to the massive of pre-salt (link) Multilatinas: Who are they and how and where they are expanding Meatpacking: Are debt burdens sustainable, what are the different business models for areas such as branding and distrbution Agriculture: How are farms consolidating, what are environmental risks, how can foreign investors be involved. IT and software: Can Brazil take on India and build a viable long-term IT industry? For more information on clients and work, please see the media and consultancy sections.
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